REVENUE PLANNING AND DEVELOPMENT
The Top Dekk team provides a wide range of business development and sales process development services to increase your company’s revenue. With access to our talented of team of business development, product development, event production, marketing and sales professionals, we are able to offer a unique service to small-to-mid sized companies who have some momentum already but need help taking their business to the next level.
The goal of all of our services is help your company with your revenue needs and business growth. To do this, we review your current revenue streams and evaluate the potential for growth and scale. Using the information we collect, we make recommendations to enhance current revenue plans or create new revenue streams. If that includes product development, we can help you take your product to market, increase your product or service offerings or just increase revenue through new distribution channels.
The Top Dekk team includes seasoned marketing professionals, offering you a wide range of marketing services. If your revenue-generating project needs marketing support, we have resources for both digital and direct response marketing. These include:
- Interim CMO services
- Interim VP Marketing services
- Marketing team development
- Product development
- Marketing funnels and nurture campaigns
- Content development and marketing
- Direct mail
- Social media
- Copy services
- Design services
- Marketing team design
STRATEGIC Partnership PROGRAMS
Partnering with companies with a great brand can help you effectively reach to your audience. The Top Dekk team creates partnerships to expand your reach and elevate awareness of your company- resulting in revenue growth. Creating a strategic partnership with a company that has a brand and the audience you want to reach can exponentially grow your business. In return, the partner gets access to another product to add to their mix, or access to your content or audience in the form of sponsorships, joint ventures or marketing partnerships.
The Top Dekk team creates custom programming to support your semi-annual, annual, brand strategy or strategic planning needs. When is the last time you reviewed your company’s purpose, values, vision and mission statements? Do you feel like your staff and leadership are not aligned around you company’s goals? Are you lacking a culture of accountability? Do you need more effective ways to measure performance, tie individual performance to the overall company mission, and ensure that good performance is rewarded? Our workshops are designed to help you find answers to these types of questions, and implement effective solutions. Our workshops include:
- Strategic Planning 2 or 3 day Workshop –Our 2- or 3-day workshops are an effective way to outsource the “heavy lifting” of the strategic planning process so that you and your team can focus on the creative side. We structure our focused-planning methodology around your unique needs. The process begins with a preparation and discovery phase in advance of the workshop, preparing surveys for key stakeholders to gather and organize relevant data. We take all of the worry out of the process for you. Out of this strategic planning process comes a set of cascading goals and commitments.
- Accountability and Implementation Workshops – Strategy goes nowhere if it stays in the workshop. Once you have your strategic plan in place, next your company needs to implement cascading goals and measurements that tie to your team’s performance. We customize accountability and implementation workshops to train your staff to adapt systems to align the entire company. This moves everyone in the same direction of growth and revenue.
- Brand Strategy 2 or 3 day Workshop – Branding impacts revenue- and that’s why we care about it. Your brand strategy defines what you stand for, promises you make, and the personality you convey. This means that your brand is more than your name, logo or slogan — it’s the entire experience your prospects and customers have with your company, product or service. While the artistic elements like your logo, color palette and slogan are important, they are only part of your customer’s experience. Your brand lives in every day-to-day interaction you have with your market. This includes the images you convey, the messages you deliver and the compelling customer experience. Using this full-picture brand strategy will drive the products you offer and the pricing you set.
EVENT PRODUCTION SERVICES
As part of your revenue growth strategy, the Top Dekk team helps to build and launch virtual or live events. Events can play a key role in bringing in leads, creating brand awareness, and training and development. We plan, produce and create content for your special event of any size. The range of events includes:
- Monthly small group meet-ups
- 1-to-3 day training-focused events
- Large-scale conferences or festivals